Build your
Audience
Ecosystem

A holistic approach to omnichannel content and marketing

Nurture, engage, and scale with balance

BUILD YOUR AUDIENCE ECOSYSTEM

A holistic approach to omnichannel content and marketing

Nurture, engage, and scale with balance

Are You a Seed Thrower?

Your business is an ecosystem.

Just like a garden.

Nobody plants a garden by throwing a packet of seeds out of a car window, expecting results.

So why do we plan content and marketing this way?

Many gardeners and business owners who have tried the flinging the seed out of the window strategy will tell you that there’s no fast track to making things grow.

SEO, blogs and TikTok reels are not going to sweep up the flung-away seeds and plant them into soil that has been tested, and prepared for planting.

Nor will it set up the sprinklers, check that there is enough sun or ensure that there is space to grow.

SEO and sunshine alone aren’t enough to grow a thriving business or a first-place giant pumpkin.

You need to start at the beginning.

Designed to Thrive

Raise your presence
Execute your deliverables
Leverage your position

Be present at every touch point throughout the user experience

The Ultimate Audience Experience

At House of Jam, we like to keep things simple.

We’re not going to reimagine anything, amplify, harness or unlock things.

We’re going to start at the roots.

Assess and repair the foundations
Assemble, cultivate, and shape your ideas into goals
Create the right space for strong and resilient roots.

You shouldn’t be spending any money or time investing in deliverables unless:

You have a clear understanding of your audience and a strong vision of where you want to go
You have a strategy and a plan for how you will reach your goals
Your website and systems are up to date, maintained and functioning well.

Otherwise, you’re banking on a harvest when you haven’t laid the irrigation yet.

Your Ecosystem

Strategy

After reviewing your existing Ecosystem, House of Jam will work with you to develop a holistic omnichannel comms, content and marketing strategy designed to anticipate, meet, and exceed the needs of your audience

Building a mindful, cultivated and collaborative Ecosystem that is centred around your audience and your goals.

Solutions

Create the ultimate audience experience that is seamless across every channel you communicate with.

Content, communication and brand presence in strategically nurtured touchpoints that anticipate your audience’s every need.

Consistent
Visible
Accessible

An interconnected approach to marketing efficiency from connection to conversion.

Tracy is the real deal. Having worked with her as part of an agency team, I discovered that Tracy is a pioneer with strong moral values who leads by demonstrating and supporting. She exudes positivity for her team while her influence enables high standards of personal and team work. Warm, conscientious and intelligent; Tracy is a human you want to be around. Her enterprising and energetic enthusiasm for life and work will continue to inspire me for years to come. She’s dynamic and diplomatic - achieving successful results while helping others see the the big picture.

Janice McKay

Communications Manager - ASHBURTON DISTRICT COUNCIL