Copywriting

FOR HUMANS

Stories that Slay

My job is to immerse myself into your world and emerge with a solid grasp of your brand’s nuances.

When I write like you, I’ll sound like you.

While also being able to whip up a wireframe, untangle a sitemap or crank up a banging product description without breaking a sweat.

I know right, where have I been all your life?

A Content Experience

Let’s not bombard your audience with stuff.

Let’s talk to them.

Together we’ll take our time to find out:

What they need
What their pain points are
What they’re looking for.

Then we help them.

By developing content, communication and brand presence strategies.

To deliver nurtured, personalised touchpoints that make people feel seen, heard and remembered.

Copy & Content

Some of the copywriting services House of Jam provides include:

Website copywriting
Case studies
LinkedIn articles
Video scripts
Business award submissions
Memoirs and Biographies
eCommerce copy + product descriptions
Email marketing
Editorials
Landing page copy
eBooks
RFP, grant writing, sponsorships, medical funding, and fundraising applications
Media and press releases.

Extend your capability with a fixed price package or let’s connect for a one-off project.

"Tracy is a wizz copywriter, and working with her on our website copy was such a fun process. She brought out our authentic voice and even helped with our branding ideas! Choosing a copywriter can be a hard decision – as lot’s of people can write words. But you need to find someone who can get the essence of your ideas. This is our second website project with Tracy and we are absolutely thrilled with the results! She has a no fuss approach to copy writing and when you see the words you think “that’s my voice, that is what I meant to say!” Being in the ideas and creative industry she just got our business and had a sixth sense bring the right words together."

Michael Kircher

DIRECTOR & LEAD VIDEOGRAPHER - STORYLIGHT

Copywriting FAQ

WHAT TO EXPECT

Plenty of feedback and communication– I won’t make you guess
Enthusiasm and virtual dog pats
Lots of ideas – I never stop coming up with new things for us to try
Project planning – I run a tight ship and don’t like to manage shipwrecks
Short, sweet catchups – long meetings are like rocking chairs. They give us something to do but won’t take us anywhere
Time is money. I am not going to waste yours or mine
I am fun to work with and a little sweary
We won’t lose track of what we are doing or what’s coming next.

PRICING

Right, so how much does it all cost?

Annoying, I know, but there is no one-size-fits-all rate for these things.

Because I don’t want to waste your time or mine, there are things I need to know before I can give you a price point for any project.

If you want to cut to the chase and get a ballpark instead, fill in this form here.

If you are keen on a neat and tidy proposal with clear deliverables and costing, read on.

I plan my time and the cost involved based on:

The type of writing required
The amount of research required
Level of urgency – warp speed rates are extra
The value it is going to bring you
The intention, aim, and purpose of the project.

Let’s have a chat. Book yourself in for a 30-minute video call.

I can introduce you to my plants and my dogs and you can see my face.

Work-from-home chaos, butternut-flinging kids and messy desks with piles of laundry don’t phase me.

No need to press your slacks or wear a bra. Just come as you are.

PORTFOLIO

Check out some of my latest projects in my website portfolio HERE.

TE REO MĀORI

Sawubona! Dumela! Groete! Molo! Kia ora!

I grew up in a country with 11 official languages. We were so privileged to be utterly immersed in a melting pot of diversity – a feast of different cultures and languages.

So when I arrived in New Zealand from South Africa in 2017, I didn’t hesitate to embrace the Te Reo Māori language and culture.

At home, I speak two languages and have been steadily learning Te Reo Māori as my third. My knowledge and appreciation have increased with every Te Reo project I have been invited to work on.

If you would like me to work on yours, let’s jump on a zui (zoom hui) and let’s kōrero about the mahi.