The Growth Lab

Growing healthy eCommerce stores

Does your online store need a boost?

Have you launched your e-commerce store, but sales aren’t landing?

Are you overwhelmed by UX, conversions, shipping, content, or marketing, and don’t know where to start?

Or are you feeling stuck and looking for some expert perspective, clear direction, and a plan that actually works?

I can help.

Does this sound like you?

Capital tied up in stock, can’t buy more, can’t move current stock
Bills are eating your cash flow
Sales are falling short
You’re working 18 hours a day and having sleepless nights to keep the store open
Everyone is an expert who can find everything wrong with your store and wants to invoice you up to your eyeballs
The hole where money is pouring out of your business gets bigger by the day.

I’ve been exactly where you are.

Welcome to the Growth Lab

The Growth Lab is a House of Jam e‑commerce audit and strategy offering, designed to help you grow a healthy online store.

Built from my personal experience and struggles owning and managing two of my own e-commerce stores.

The highs are so high, but the lows will test you

I am not going to promise you 6-figure conversions or a 300% increase in traffic.

I’m here to get you out of the weeds, give you back your confidence and momentum so you can build a store that will grow with you and thrive.

I firmly believe in a connection-first, conversion-second approach. If you build and nurture your community, they will support you forever.

Sound like a bit of you?

Jam Session

Jumpstart

Slow Brew

Flow State

Jam Session

A Jam Session is a one-on-one creative strategy session for you to explore your wild ideas before committing to them.

Get solid, expert advice and an impartial perspective on just about everything you need to get your ideas off the ground or out of the hole they are about to fall in.

Jumpstart

Give your online store a jumpstart with a quick focus eCommerce audit of your store and digital ecosystem.

Get a 30 minute strategy session packed with quick wins you can implement right away.

Find the gaps, fill them and then nurture them.

Slow Brew

The French Press of eCommerce.

A 60 minute strategy session with a deep review of key areas across your store, content, ecosystem, and conversion performance.

Includes a post session report and one month of one-on-one eCommerce support for you and your store.

Flow State

Get a full conversion performance and user experience review for your store.

With a 90 minute strategy session to help you reach your flow state.

Includes three months support with hands-on guidance to help you implement quick wins and drive long-term growth.

Growth Lab Investment Guide

The Espresso Shot

High-impact caffeine kick
for your business.
30-minute recorded
strategy session
Quick wins to improve user experience, engagement, conversions, and sales.
Recording provided post-session for your reference.
$750 ex gst

The French Press

Slow-brewed strategy
for strong results.
60-minute recorded
strategy session
+ The Espresso Shot
Full session recording and written transcript
Post session report with an overview of insights, threats and opportunities.
$1500 ex gst

The Mushroom Latte

Calm, focused and in the
flow state zone.
90-minute recorded
strategy session
+ The Espresso Shot
+ The French Press
Full ecosystem and UX review
Nurture strategy systems review
UX touchpoints mapping
Post-session action plan outlining phased steps from connection to conversion.
$3500 ex gst

Mrs Jam

After a baptism of fire as a freelance copywriter in the early 2000s, I hit the e-commerce ground running, emerging with a dual niche of communications and an infatuation for analytics.

I have survived bringing up teenagers (that should absolutely be considered a skill!) and ran a business in Africa for 12 years – also known as wine and crying.

I’ve owned and run two of my own eCommerce stores, at the same time, while growing our spice business and juggling a family. What could possibly go wrong….?

From business awards to sleepless nights, packing orders, marketing, inventory, procurement, accounting, deliveries, you name it, I worked across every function in my e-commerce stores.

Out in the country with dogs asleep on my feet, cats curled up on the printer and a chicken snuggled on my lap, a tiny budget and a relentless determination not to fail.

I learned everything the hard way.

So you don’t have to.

"I worked with Tracy for the better part of a year in 2018. Very rarely have I worked with someone who has such a positive work attitude. To sum her up in one word: outstanding. She puts everything she has into her work and it clearly shows. Nothing was ever too much trouble or “out of her scope”. She was full of encouragement, solutions and knowledge. Tracy was always one step ahead of everyone else and she could anticipate situations before they occurred. She is also excellent with people and made my job so much easier. Her knowledge of digital marketing was extensive, and she always helped and guided me with strategy and planning. Thanks to Tracy, our campaigns were a great success. "

Chelsea Watson

MEDIA SPECIALIST + DIGITAL STRATEGY - VITERBO, ITALY